Favale Físico + Saúde

Favale has more than 20 years of experience in physical training and health, and wanted to turn that authority into a digital channel: a portal where content works to acquire new students.

I developed the portal with an integrated blog, designed for recurring content production: categories, search and pages optimized for the questions the brand’s audience actually asks.

Each article carries lead-capture points in the right context, and analytics follows the full journey: from the content that brought the visit to the lead delivered to the team.